The importance of the red thread narrative

The challenge lately for professional communicators (communicators with a capital C, as I like to say) is that communications is currently a hot topic, a business priority and a leadership quality. This is good for capital C communicators, of course. But because everyone must communicate all day, every day, too many people (communicators with a lower case c) think they know what good communication looks like. This is not as good for you if you’re a communicator with a capital C, as—in my experience—what most people really know is what bad communication looks like.