In today’s digitally-driven, ever-changing world, it takes more than a style guide to build a successful communication strategy

Although it seems obvious, I’m going to say it anyway: Executives are the foundation on which their company’s culture is built. Executives identify the vision as well as the goals and organizational structure that will advance the company. They’re accountable for company achievements and failures (or opportunities, as we like to say in corporate culture). Their approach sets the tone for every employee working toward the company’s success. It’s simple. Or is it?