We understand the critical role communication plays in a leader’s and business’ success.
Narrative development
Whether you’re repositioning your mission, vision and strategy; building your Environment, Social and Governance program or strengthening your organizational culture, your narrative is key to success. It’s your story. To resonate with your stakeholders—in the market and internally—requires focus, precision and clarity.
We help our clients navigate the maze of words and paragraphs that can get in the way of their narrative. Through proven methodology, we help you guide your stakeholders through your narrative from purpose through supporting logic.
Leadership positioning
Every leader is unique—in their vision for their business, their priorities and passions, and their skills. Leaders influence organizational culture, reputation and stakeholder perception. And today’s complex and evolving world requires a unique and bold authenticity from leaders in all sectors.
We help our clients understand and leverage their strengths for maximum success. Connecting, resonating and influencing is a purposeful process. We help you reach your audiences across the marketplace and within your organization in a way that inspires confidence, provides insight and fosters engagement.
Organizational purpose, strategy and culture
Picture an organization’s purpose (the north star and inspiration for talent), strategy (the plan to achieve success) and culture (what talent experiences) as a triangle. If one side of the triangle changes, the other two sides must also change or the triangle collapses.
We work with clients to ensure their organization’s purpose, strategy and culture form a solid triangle—and that their stakeholders understand each side of the triangle.
Communications structure and scope
Communications is such an important function for organizations today as they navigate culture and engagement challenges, hybrid work expectations, and the evolving priorities of the digital native talent pool. The Communications function has to be embedded in the culture in order to positively influence it.
We help organizations understand what good communication looks like, what should be in- and out-of-scope for Communications, and the talent needed to set up the Communications team—and the organization—for success.
Training
Communications teams are often asked to do a lot with a little. We build bespoke workshops around proven methodology to guide teams through the process of strategically identifying the best path for achieving their goals. We integrate an audience-centric approach, proven best practices and emerging platform trends with a realistic executional plan based on resources and budget.
To be successful, sales conversations must evolve around client- and customer-centric needs, perceptions and goals. We coach Sales teams to evolve their conversations from “selling stuff” to investing in value. This pivot lays the foundation for partnerships rather than transactional activities—and ultimately increases sales.
The basics
Sometimes, our clients simply need a speech written, a press release drafted or a presentation built. Of course, we can do that, too—it’s the core skill that runs through all we do.
Today, communication is a hot topic, a business priority and a leadership quality. To do it well requires an understanding of the real purpose (it’s not always what we initially think it is), the methodology and technology to execute nimbly and with excellence, and the insight to deliver authentically by leveraging a leader’s strengths. We help clients identify the red thread of their narrative—the primary theme and supporting logic—and weave it through their communication, presence, brand and culture for maximum results.
These are just some of the ways we partner with clients. Please reach out to see how we can help you find and follow the red thread of your narrative.