Creating dialogue: Omni-channel is the only channel
Let me start with the shortest version of my favorite internal communications soapbox speech: It is shocking to realize how many communication strategies are still nearly wholly reliant on email in 2022, as email simply enables talking at rather than talking with. It doesn’t matter if you’re a large multi-national company or small nimble company with a few dozen employees. The technology exists—so many kinds of technology. The audience has spoken: Email is overused, overwhelming and old-fashioned. So why do so many communication strategies still only look as far as the Sent folder?
In today’s digitally-driven, ever-changing world, it takes more than a style guide to build a successful communication strategy
Although it seems obvious, I’m going to say it anyway: Executives are the foundation on which their company’s culture is built. Executives identify the vision as well as the goals and organizational structure that will advance the company. They’re accountable for company achievements and failures (or opportunities, as we like to say in corporate culture). Their approach sets the tone for every employee working toward the company’s success. It’s simple. Or is it?